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We had just recently created a new section called Top Private Companies, which let user’s search for valuable information on the top private companies in their respective markets.

Deloitte came on as the sponsor for this section and we immediately began working on different ways to drive traffic to the Top Private Companies page. A large part of this effort involved creating co-brand ad modules that allowed the user to interact and search for companies that interested them.

Here were the results:

CTR: 0.85%
Interaction Rate: 30%