 Back to Design



IBM partnered with Forrester in a content marketing initiative to create several guides geared towards a very specific audience of data analyists. They tasked us with generating leads from offering these guides as incentives. Only leads generated from their outlined audience mattered.

The goal was 200 leads. Keeping in line with the existing syle of the assets, I designed these ads in response.

Here were the results:

CTR: 0.91%