https://timchu.me tim chu Mon, 20 Sep 2021 20:34:54 +0000 https://timchu.me en http://timchu.me/Dungeons-and-Stationery Mon, 20 Sep 2021 20:34:54 +0000 tim chu 412250  Back to Projects Dungeons and Stationery was  Back to Projects Dungeons and Stationery was http://timchu.me/American-Fence-and-Supply Mon, 26 Jun 2017 19:20:08 +0000 tim chu 187721  Back to Projects <img width="799" height="1009" width_o="799" height_o="1009" src_o="https://cortex.persona.co/t/original/i/632631b909e4cc72ff8768d0270a9d5ee7d2ff218eedec812ca858bfc9af8a59/2017-06-26_15-09-17.jpg" data-mid="244104" border="0" /> American Fence and Supply&nbsp;was looking for an updated look while maintaining its core principals. The key here was pride and spirit in being American-made.The focus was put on customer testimonials and ease of contact to open communication and increase transparency.This site was created fully responsive.  Back to Projects American Fence and Supply&nbsp;was looking for an updated look while maintaining its core principals. The key here was pride and spirit... http://timchu.me/Instructional-Material Tue, 16 May 2017 19:21:17 +0000 tim chu 175111  Back to Projects <img width="600" height="338" width_o="600" height_o="338" src_o="https://cortex.persona.co/t/original/i/4e05b358710b1ca46a15c885fe3ee7a57239df21bc2a93c23eef3cdfaee673e6/ContentModule.gif" data-mid="220687" border="0" /> The Business Journals has a variety of products that are implemented in multiple systems. This makes the implementation process complex to say the least.I designed these templates and instruction guides to make these processes replicable and clean. The idea being that anyone would be able to read, &nbsp;pick up and go without any previous knowledge of the system.These were created using Adobe InDesign <img width="908" height="702" width_o="908" height_o="702" src_o="https://cortex.persona.co/t/original/i/e470cb592c2ea3c009ff4523c36ca9e0883af6dd6f7868653815fd78e843685f/2017-05-16_14-22-06.jpg" data-mid="220684" border="0" /><img width="909" height="703" width_o="909" height_o="703" src_o="https://cortex.persona.co/t/original/i/8dfeb911a3b81937b8af02d49afeb19b295f00e0bd97755f043c3339eed7dc89/2017-05-16_14-22-33.jpg" data-mid="220685" border="0" /><img width="909" height="703" width_o="909" height_o="703" src_o="https://cortex.persona.co/t/original/i/642ead84208cd75aecab57cb5c73272ffe0f356f2d433506775fed5e81aad820/2017-05-16_14-24-14.jpg" data-mid="220686" border="0" />  Back to Projects The Business Journals has a variety of products that are implemented in multiple systems. This makes the implementation process complex... http://timchu.me/Deloitte Thu, 06 Oct 2016 20:06:36 +0000 tim chu 111034  Back to Projects <img width="800" height="566" width_o="800" height_o="566" src_o="https://cortex.persona.co/t/original/i/095c5332da428749b309d5938151e0ec862d182779c09e7155e17bcc7b64a5c5/Deloitte_Down_movie.gif" data-mid="112774" border="0" /><img width="300" height="250" width_o="300" height_o="250" src_o="https://cortex.persona.co/t/original/i/9c94d29c29591cae8fc991327ecba6c7f7e52fe3249434ae2d2e70a21ccf717c/PrivateCompanies_box.jpg" data-mid="112775" border="0" /><img width="728" height="90" width_o="728" height_o="90" src_o="https://cortex.persona.co/t/original/i/e208acc944b2cb910d2e358a0b78e24bf65a3a7beafa73f3ebc6f289d290b710/PrivateCompanies_wide.gif" data-mid="112776" border="0" /> We had just recently created a new section called Top Private Companies, which let user’s search for valuable information on the top private companies in their respective markets.Deloitte came on as the sponsor for this section and we immediately began working on different ways to drive traffic to the Top Private Companies page. A large part of this effort involved creating co-brand ad modules that allowed the user to interact and search for companies that interested them.Here were the results: CTR: 0.85%Interaction Rate: 30%  Back to Projects We had just recently created a new section called Top Private Companies, which let user’s search for valuable information on the top... http://timchu.me/Dell Wed, 05 Oct 2016 20:41:46 +0000 tim chu 110771  Back to Projects Dell was running standard banner ads with us and wanted to take advantage of some of the XL ad units on our site. Since they didn’t have the resources at the time, we offered to build to the unit for them. The banner ads were all centered around their new laptop XPS 13, which we were able to showcase well using the XL size. This was the result:CTR: 0.12% <img width="969" height="249" width_o="969" height_o="249" src_o="https://cortex.persona.co/t/original/i/f98299d6f8842b6975bb9276b3151691e3da7f250506b432b468978d33046f75/DellSlide1.jpg" data-mid="112292" border="0" /><img width="969" height="249" width_o="969" height_o="249" src_o="https://cortex.persona.co/t/original/i/bce8a1df4a4c0042fb84d777c90e1761a5b103969e923d7ef7a7144dd41404a6/DellSlide4.jpg" data-mid="112293" border="0" /><img width="968" height="248" width_o="968" height_o="248" src_o="https://cortex.persona.co/t/original/i/324ba06cb38582ce2933c909b0a28ab994301f8cbf2eeb59e57dd4fd61042e39/DellSlide3.jpg" data-mid="112294" border="0" /><img width="968" height="248" width_o="968" height_o="248" src_o="https://cortex.persona.co/t/original/i/47665888eabb23f6353e576fb4791b26582848dccccebbf6ec3af545a9ccc116/DellSlide2.jpg" data-mid="112295" border="0" /><img width="968" height="248" width_o="968" height_o="248" src_o="https://cortex.persona.co/t/original/i/40d7aa282fc1f6aa046a327fe21d6479e8af2e4def97b983bb7e481b8239283b/DellSlide5.jpg" data-mid="112296" border="0" />  Back to Projects Dell was running standard banner ads with us and wanted to take advantage of some of the XL ad units on our site. Since they didn’t have the... http://timchu.me/IBM Tue, 04 Oct 2016 20:14:58 +0000 tim chu 110385  Back to Projects <img width="300" height="250" width_o="300" height_o="250" src_o="https://cortex.persona.co/t/original/i/2838c5630cdbbbf92d8678e899b0be9b857700d2dc7012dc36dead48190ff4c8/IBM_WebinarCX.gif" data-mid="111360" border="0" /> <img width="728" height="90" width_o="728" height_o="90" src_o="https://cortex.persona.co/t/original/i/6c1465c78d23705b1aa28a910efab153be10255860f4d53b4e1e4b6d91317fc8/IBM_WebinarCX.jpg" data-mid="111361" border="0" /> <img width="300" height="250" width_o="300" height_o="250" src_o="https://cortex.persona.co/t/original/i/a52f8e569e103d35613787c00b88a5bca8aad25c8c97e74694bb3db9870d7eb2/IBM_DataInsightsOpportunites.gif" data-mid="111359" border="0" /><img width="728" height="90" width_o="728" height_o="90" src_o="https://cortex.persona.co/t/original/i/e16c9fafd81e6ec138d2ea57b7df2d35c90abb314d4ce40c4bda2dea16a3a981/IBM_DataInsightsOpport.jpg" data-mid="111358" border="0" /> IBM partnered with Forrester in a content marketing initiative to create several guides geared towards a very specific audience of data analyists. They tasked us with generating leads from offering these guides as incentives. Only leads generated from their outlined audience mattered.The goal was 200 leads. Keeping in line with the existing syle of the assets, I designed these ads in response.Here were the results:CTR: 0.91%  Back to Projects IBM partnered with Forrester in a content marketing initiative to create several guides geared towards a very specific audience of data... http://timchu.me/Constant-Contact Tue, 04 Oct 2016 20:08:01 +0000 tim chu 110382  Back to Projects&nbsp; <img width="300" height="599" width_o="300" height_o="599" src_o="https://cortex.persona.co/t/original/i/7c8e8a07e631f48694cb84f82fff22c681dc5f2942e16ef40798fe5f66c2aec4/TFMS.jpg" data-mid="111356" border="0" data-scale="43"/> <img width="800" height="707" width_o="800" height_o="707" src_o="https://cortex.persona.co/t/original/i/249798550bbf1a47384ebe82d26bc0f0b2446d0be91e3b4e81c663be4e444189/CC_XL_movie.gif" data-mid="111357" border="0" data-scale="87"/> Constant Contact was seeking solutions to make use of their success story videos in a way that engaged the user. Their sponsorship of the Tales From Main Street section on the Business Journals was an opportune place for such stories.I created this custom ad module to draw users to the content without having to leave the page. Selecting the user’s video of interest brought up a lightbox featuring the video they selected. The goal here was not clicks, but engagements. This resulted in the following:Interaction Rate: 0.81% Average time on unit: 15s Average video playtime: 23s  Back to Projects&nbsp; Constant Contact was seeking solutions to make use of their success story videos in a way that engaged the user. Their sponsorship... http://timchu.me/Projects Wed, 22 Jun 2016 19:11:21 +0000 tim chu 82952 &nbsp;Back to Home Online Ad Campaigns <img width="200" height="150" width_o="200" height_o="150" src_o="https://cortex.persona.co/t/original/i/74a66a26802956ea486fad6ddda226bd536f8d14b8ce22ceeb4d7d6557208d5a/deloitte.jpg" data-mid="75745" border="0" /> <img width="200" height="150" width_o="200" height_o="150" src_o="https://cortex.persona.co/t/original/i/21711940c75111e84fd2ef20f73584662d7887762248d333205ac84983204b87/ConstantContact.gif" data-mid="75742" border="0" /> <img width="200" height="150" width_o="200" height_o="150" src_o="https://cortex.persona.co/t/original/i/a01658c171a44e7cc08d3661e603732bb0ab9d2c0b9d7cfd1225195aa480ede4/IBM.gif" data-mid="75744" border="0" data-scale="100"/> <img width="200" height="150" width_o="200" height_o="150" src_o="https://cortex.persona.co/t/original/i/616672fa2b3575dec96cca5248eb3acfb0c036c19560fcffb4e42ca61dc3e2cc/Dell.gif" data-mid="75743" border="0" data-scale="100"/> Website Design <img width="608" height="546" width_o="608" height_o="546" src_o="https://cortex.persona.co/t/original/i/67969e18880b2f0c01eb045d605e2d441f917b9504f0a525cfd536f1545db1bd/DT-JPEG.jpg" data-mid="932080" border="0" data-scale="64"/> <img width="120" height="150" width_o="120" height_o="150" src_o="https://cortex.persona.co/t/original/i/a6c1ba158c2d2f5a0e343b10ed2310d47c9a88e8368c760afa2150ee02195bdc/DungeonsAndStationary_Logo.png" data-mid="1124157" border="0" /> &nbsp;Back to Home Online Ad Campaigns Website Design http://timchu.me/Third-Person-War Wed, 22 Jun 2016 19:00:37 +0000 tim chu 82949  Back  Back http://timchu.me/Fisk-Wedding Wed, 22 Jun 2016 18:59:44 +0000 tim chu 82948  Back  Back